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Bathroom & Cloakroom Trends For 2024 – From Decorative Basins To Chinoiserie Explained!

As we venture deeper into 2024, London Basin Company stands at the forefront of discerning the most sought-after trends in bathroom and cloakroom design. These spaces are no longer seen as merely functional but as canvases for self-expression and showcases of cutting-edge design trends, reflecting both individuality and the pinnacle of modern aesthetics.

There’s no necessity for a comprehensive overhaul to align with the latest trends. Even the most subtle refinements—a dash of colour, the replacement of select fixtures—can significantly transform your space.

As a premier purveyor of luxury and uniquely designed basins, London Basin Company has curated this guide to navigate you through the elite trends for bathrooms and cloakrooms this year. From the vogue in colour palettes to the integration of distinct styles, we cover it all.Delve into our definitive guide to the bathroom and cloakroom trends for 2024 and beyond, where luxury meets innovation.

Top Trends For 2024


We’re witnessing the renaissance of one of the most opulent and expressive styles in interior design: Chinoiserie. This style, synonymous with lavishness and a zest for life, champions asymmetrical designs that are as leisurely as they are luxurious. 

After years of the minimalist aesthetic reigning supreme, the pendulum is swinging back towards the allure of maximalism, with Chinoiserie leading the charge. This style lends itself beautifully to various aspects of bathroom and cloakroom decor, from the wallpaper and vanity units to the very heart of the space: the basin. 

Should you be tempted to infuse your space with the extravagant charm of Chinoiserie, we invite you to delve into our collection of Chinoiserie countertop sinks. Here, you’ll find inspiration to transform your bathroom or cloakroom into a haven of splendour and sophistication, reflective of the very essence of this timeless design trend.

Use Of Bold Colours

In 2024, the design landscape is embracing a vibrant departure from the minimalist black and white palette that has dominated recent years, with a particular emphasis on warm and light hues leading the charge. 

Pastels are making a significant impact on the industry, with their colours vibrating with vitality and energy in well-lit environments, yet, thanks to their soft intensity, they can also serve as a sophisticated neutral in spaces devoid of natural light, particularly when juxtaposed with darker accents. London Basin Company’s selection of playful pastel countertop sinks can help you bring a fresh feel to your space.

Natural Materials

The year 2024 marks a definitive shift away from the sterile, monochrome aesthetic traditionally associated with bathrooms, ushering in an era where the allure of natural materials takes centre stage. Wood, marble, ceramic, and clay are at the forefront of this trend, celebrated for their ability to infuse spaces with a rustic charm and a sense of inviting warmth.

Whether it’s through the earthy appeal of clay tiles, the organic warmth of wooden vanity units, the cool elegance of marble countertops, or the refined simplicity of ceramic basins, the integration of natural materials offers endless possibilities to create a space that not only looks beautiful but feels inherently connected to the natural world. Explore our neutral countertop basin selection for solutions that will pair perfectly with a natural aesthetic.

Double Vanity Units

In the realm of contemporary bathroom design, the luxury of dual basins presents a compelling argument for moving beyond the constraints of a single-basin setup, especially when space is not a limiting factor. Sometimes called his and hers sinks, embracing a twin-basin arrangement not only enhances the functionality of the bathroom but also opens up a world of personalised design opportunities. 

For those considering this upgrade, our Felix Double Vanity Unit offers an elegant solution, providing ample space and style for his and her dual basins. Alternatively, for those with more room to play with, positioning separate basins at different points in the room, each with its own distinct vanity unit, can add an element of bespoke luxury to your bathroom layout. 

Focal Basins

At London Basin Company, our ethos is centred around the belief that a basin should not just be a functional element of a bathroom or cloakroom but the pièce de résistance, captivating the attention and sparking dialogue among your guests. 

The power to make a statement through your choice of the basin is vast, with variables such as colour, pattern, shape, and the accompanying accessories playing pivotal roles in defining the character and ambience of the space.

Specialising in luxury basins that command attention, London Basin Company offers an exquisite collection designed to serve as the cornerstone of your bathroom or cloakroom design. Each basin in our range is crafted to not only enhance the aesthetic appeal of your space but to become a central focal point around which the entire room can be thoughtfully planned and styled. 

Simple Vanity Mirrors

A mirror in a bathroom or cloakroom transcends mere functionality; it serves as a canvas for your personal style and a statement of your unique taste. The era of bold mirrors is giving way to more of an understated aesthetic that compliments the other furnishings and defines the space.

Embrace the trend of distinctive yet simple mirrors with London Basin Company, and let your bathroom mirror reflect not just your image, but your flair for design.

Statement Brassware

Imagine a bathroom scene unfolding in your mind’s eye – the sleek lines, the serene ambience. Historically, the shimmer of silver chrome taps by the basin has been a staple. However, as we embrace 2024, the emergence of statement brassware stands at the forefront of this transformation, offering a bold and distinct choice to elevate the essence of luxury in your bathroom.

Brassware, in its essence, isn’t merely about visual appeal; it’s a testament to enduring quality. Brass, known for its remarkable resistance to corrosion and heat, promises longevity and resilience, making it an ideal material for the discerning homeowner.

London Basin Company believes in customisation for your desired aesthetic, so offers a varied selection of deck and wall-mounted luxury bathroom taps in a range of finishes, including brushed gold, chrome and brass.

Geometric Patterns

The era of minimalism fades as the allure of patterns ascends, heralding a new dawn in bathroom and cloakroom design. The geometric pattern, a burgeoning trend, is now the epitome of style for those seeking to infuse their spaces with an Art Deco flair.

Geometric designs offer a remarkable versatility, seamlessly integrating into various facets of your bathroom. Imagine a basin, not just as a functional piece but as a canvas showcasing intricate patterns. Picture walls adorned with patterned wallpaper, each geometric line contributing to a symphony of visual intrigue.

Looking for design inspiration? Our Madison Basin precisely encapsulates the geometric pattern trend, and check out the stunning wallpaper used in our images behind the Madison Basin to show how geometric wallpaper is the way to go in 2024 and beyond. 

Bringing The Outdoors In

We’ve already mentioned using natural elements in your bathroom and cloakroom, but we’ve also seen a lot of greenery being used to bring the outdoors into your home. The inclusion of plants and flowers is more than a visual delight; it breathes life into your space, enlivening it while purifying the air. Choosing flora that thrives in the unique environment of a bathroom, considering factors like light and humidity, is key to maintaining this natural harmony.

Beyond live greenery, the mere infusion of the colour green in your décor can evoke the essence of the outdoors. Products like our Sophia Basin are a calming and refreshing way of bringing the outdoors into your space.

Dual Pendant Lighting

The impact of lighting on a space, particularly one limited in natural light like a compact bathroom or cloakroom, cannot be overstated. Recently, the trend in bathroom design has shifted towards the sophisticated use of pendant lighting, especially the strategic placement of dual light sources flanking a mirror above a basin.

The symmetry of two pendant lights can create a charming but opulent aesthetic, as well as to make sure the room is well-lit. See what we mean by these images of our elegant Jemima Basin, where the lighting complements its refined grace, illustrating how thoughtfully chosen lighting can transform a space into a visual and experiential delight.

London Basin Company – Your Basin & Tap Supplier Of The Latest Trends

Now that you’ve found out more about the top bathroom and cloakroom trends for 2024 and beyond, partner with us for luxury products that will truly transform your space. 

Our staple products are our exquisitely luxurious basins, which can be a stylish focal point to your space and reflect the latest trends. And what’s more, we have an excellent selection of luxury countertop basins that fit perfectly with some of the trends we have just mentioned, including chinoiserie and playful pastel basins.

Along with our basins, you can shop with us for stunning other products that accompany them. This includes luxury deck and wall-mounted bathroom taps in a range of finishes, elegant bathroom mirrors and handmade vanity units.

If you’re unsure about how to incorporate some of these design trends in your bathroom and cloakroom, or simply want some inspiration, explore our gallery page or take advantage of our free bathroom design advice.

So if you’re looking for quality, luxury products to get your bathroom and cloakroom on trend in 2024, work with the team here at London Basin Company. If you have any questions about our products, feel free to contact us with your enquiries.


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